IQOS, the heat-not-burn tobacco device, is making waves in the tobacco industry with its fresh new branding approach. By focusing on simplicity and elegance, IQOS is captivating a new generation of customers who seek a healthier and stylish way to consume tobacco. With its visionary branding strategy, IQOS is asserting itself as a trailblazer in the ever-changing tobacco landscape. And BG Reklam, as a partner of PMI/IQOS, has played an important role in this revolution. By producing POSM materials that embody IQOS' modern and sophisticated branding, such as interactive displays and sleek store fixtures, BG Reklam has contributed to the creation of an immersive and inviting customer experience. The result is a powerful synergy between IQOS' forward-thinking branding vision and our expertise in POSM design and production, paving the way for a future of innovation in the tobacco industry.